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  • About SME
    • Overview
      • One Brand, Two Campuses
      • Learning Goals and Operational Definitions
      • School Leaflet
      • School Video
    • Dean’s Message
    • Shenzhen Finance Institute
  • Programmes
    • Overview
    • Undergraduate
      • Economics
      • Professional Accounting
      • Finance
      • Global Business Studies
      • Financial Engineering (offered jointly with the SSE)
      • Marketing and Communication
    • Taught Postgraduate
      • Full-time
        • MSc in Finance
        • MSc in Economics
        • MSc in Accounting
        • MSc in Data Science
        • MSc in Marketing
        • MSc in Information Management and Business Analytics
      • Part-time
        • MSc in Supply Chain and Logistics Management
        • MSc in Finance
        • MSc in Business Management (MBM)
      • Finance EMBA
    • Research Postgraduate
      • MPhil-PhD in Economics
      • MPhil-PhD in Finance
  • Faculty & Research
    • Overview
    • Academic Staff
    • Research
      • Research Output
      • Research Center
      • The Finance Trading Laboratory
      • Academic Seminar
    • Researcher
      • Postdoctoral Fellow
      • Postdoctoral Fellowships
    • Academic Positions
  • Students
    • Overview
    • Academic Advisory
    • Student News
  • Global Exposure
    • Overview
    • Tripartite Programme
      • GSCLM
      • FAQ
    • Combined Bachelor/Master Degree Programmes
      • All Programmes
      • Notes for Application
      • FAQs
    • Regular Study Abroad Programmes
      • Exchange Programme
      • Visiting Programme
      • Summer Programme
    • About Us
  • Careers
  • Alumni
  • CIDE
  • SFI
CUHK-Shenzhen
简体中文

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  • Home
  • Programmes
  • Undergraduate
  • Marketing and Communication
  • Overview
  • Undergraduate
    • Economics
    • Professional Accounting
    • Finance
    • Global Business Studies
    • Financial Engineering (offered jointly with the SSE)
    • Marketing and Communication
  • Taught Postgraduate
    • Full-time
      • MSc in Finance
      • MSc in Economics
      • MSc in Accounting
      • MSc in Data Science
      • MSc in Marketing
      • MSc in Information Management and Business Analytics
    • Part-time
      • MSc in Supply Chain and Logistics Management
      • MSc in Finance
      • MSc in Business Management (MBM)
    • Finance EMBA
  • Research Postgraduate
    • MPhil-PhD in Economics
    • MPhil-PhD in Finance

Marketing and Communication

 

The major in Marketing and Communication is an interdisciplinary major that equips students with knowledge in marketing, finance and accounting, management, statistics, and information technology. Upon completion of the major, students are expected to be able to communicate verbally and in writing in both Chinese and English at a level of effectiveness appropriate for business purposes and general conversation. They will also be capable of creating and delivering value in products and services to satisfy the needs of and build long-term relationships with target customers.

( Click here to visit Registry website for Study Scheme )

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