Marketing and Communication
The major in Marketing and Communication is an interdisciplinary major that equips students with knowledge in marketing, finance and accounting, management, statistics, and information technology. Upon completion of the major, students are expected to be able to communicate verbally and in writing in both Chinese and English at a level of effectiveness appropriate for business purposes and general conversation. They will also be capable of creating and delivering value in products and services to satisfy the needs of and build long-term relationships with target customers.
