Our mission is to advance our understanding of economics and management and to develop innovative, forward-thinking, globally-minded and principled leaders who strive for the betterment of business and society, thereby serving the needs and enhancing the well-being of the citizens of the Pearl River Delta, China as a whole, and the wider world community.

To be acknowledged regionally, nationally and internationally as a first-class centre of scholarship in management and economics whose bilingual and global dimensions of teaching and learning, scholarly output and contribution to the community consistently meet standards of excellence.