Yu Lu

Students from the Admitted Class of 2014, Marketing and Communication, School of Management andEconomics (SME), The Chinese University of Hong Kong, Shenzhen (CUHK-Shenzhen)

Master of Marketing Management, Bocconi University, Italy

Currently a Strategy & Operations Manager at ByteDance

Find oneself and work-life balance as an employee.

In her undergraduate years, Yu Lu began to intern at many well-known companies to hone herself. With her outstanding performance, she stood out from the interviewees and got the offer as Assistant Marketing Manager Intern from Mars.

During her internship, she realized that work is not only about the completion of tasks but also the timeliness of project feedback, team communication, and collaboration. After officially entering the workforce, she learned the most important lesson, namely, to reconcile with herself.

With such self-awareness, she has paid more attention to matching her own personality with corporate cultures in subsequent career choices, rather than blindly pursuing the business reputation.

From ideal to reality, find a corner of inner peace in the bustling world.

Yu Lu has a strong learning ability and can always quickly adapt to new environments and new tasks. Whether in the FMCG industry or the Internet industry, she can master the required skills in a short period of time and quickly fit in with the team.

When talking about her current position, Yu was filled with accomplishment and satisfaction. She mentioned that the Internet industry is more inclined to equality and co-creation, featuring a more transparent decision-making process where she can work together with customers and brands. Such equal partnerships allow her to better leverage her strengths, help brands tell good stories, and enhance products’ market performance through targeted marketing strategies.

Curiosity is the preservative of life.

Yu Lu is a person full of enthusiasm for life who desires to explore. She has a wide range of interests and extensive knowledge and embraces new things.

She has various hobbies from musicals and dramas to movies, songwriting, swing dance, and drums, which not only greatly enrich her daily life but also provide an inexhaustible source of creativity and inspiration for her career. Perhaps, it is the love and tolerance of multiculturalism that allow her to face her own limitations with a more open mind while forging ahead with a firm belief in self-worth.

Now she has entered the field of we media with her perceptions of information sensitivity as an Internet user and writing competencies and become a Xiaohongshu blogger in women’s growth empowerment (Xiaohongshu ID: yuliyin) with unexpected traffic and fans.

In her constant self-talk, she embraces herself peacefully and firmly, which leads her to forge ahead continuously.