Online Healthcare Platform Evolution: The Interplay of Bargaining and Network Effects Time&Date: 10:30 am -12:00 pm, Nov 29, 2024 (Friday) Venue Room D504, Teaching Complex D Building Speaker: Prof. Junhong Chu (The University of Hong Kong)
Topic: |
Online Healthcare Platform Evolution: The Interplay of Bargaining and Network Effects |
Time&Date: |
10:30 am -12:00 pm, Nov 29, 2024 (Friday) |
Venue |
Room D504, Teaching Complex D Building |
Speaker: |
Prof. Junhong Chu (The University of Hong Kong) |
Abstract: |
Healthcare constitutes a significant and growing proportion of most countries’ gross domestic product (GDP). Online healthcare platforms, due to their scalability, have emerged as a powerful model to increase efficiency and accessibility. The speed of scaling depends on network effects, especially cross-network effects, among healthcare providers and consumers. These platforms typically use bargaining processes to induce healthcare providers to join, thereby leveraging their larger cross-network effects. We develop a novel modeling approach that combines the estimation of heterogeneous direct and cross-network effects and bargaining outcomes to examine the evolution of such platforms. We Keywords: Online Platforms, Bargaining, Network Effects, Healthcare |
Biography: |
Junhong Chu is a professor of marketing at the HKU Business School, the University of Hong Kong. She joined HKU in August 2022. Prior to that, she was a tenured associate professor and Dean’s Chair professor at the NUS Business School. Prof. Chu obtained a BA in international economics in 1991 and a PhD in law (demography) in 1996, both from Peking University, and a PhD in business administration (marketing) in 2006 from the University of Chicago. She was an assistant and an associate professor at the School of Economics, Peking University, and she also visited Harvard University as a research fellow (1998-1999) and University of Michigan as a visiting associate professor (2012-2013). She’s an associate editor of Marketing Science and a senior editor of Journal of Business Research. |