Good News | SME Students Won the Second Prize at SYSBS-IVEY National Case Competition; Prof. Stella SO Won Best Coach Award
On Dec 5th, the student team composed of Tang Junyang, Li Xian, Elita Stacia, Celine Nadya Gunawan of the School of Management and Economics (SME) of The Chinese University of Hong Kong, Shenzhen (CUHK-Shenzhen) won the second prize at the SYSBS-IVEY National Case Competition. This is a team composed of domestic and international students, guided by Prof. Stella SO, who also won the Best Coach Award.
SYSBS-IVEY National Case Competition is a national business case competition in English jointly initiated and organized by top business schools at home and abroad. The competition breaks the restrictions of disciplines and training levels. Business schools at home and abroad jointly formulate case competition rules and standards, and are committed to providing a high-level communication platform for outstanding business students.
Eight well-known domestic universities was invited to participate in the competition 2020, including (in alphabetical order) Peking University, Hunan University, Nanjing University, Sichuan University, Xi’an Jiaotong University, The Chinese University of Hong Kong (Shenzhen), Renmin University of China and Sun Yat-sen University.
The format of the 2020 competition is adjusted to be online, and students need to complete the case analysis and video demonstration within the specified time. Our students stood out and entered the finals with a better proposal. In the finals, the participating teams need to present how to use blockchain technology to solve BYD’s existing problems. Our students displayed good analytical skills and business thinking, and eventually won the second prize in the finals.
Comments from Competition Coach
Prof. Stella SO
Assistant Dean of SME (Student Affairs)
This competition gathered outstanding students from Peking University, Renmin University of China, Sun Yat-sen University and other universities. Our students performed very well and won the second place. Even though the students were not convenient for face-to-face communications during the pandemic, their enthusiasm and sense of participation in business competitions have not diminished, and they have still maintained good teamwork skills. This is worth encouraging.
This competition focused on how BYD uses blockchain to build an ecosystem. This is a recent business trend, and is a relatively new topic for the students. It is recommended that students pay attention to the following three points in such business competitions in the future. First, analyze the case based on the actual situation of the company. The proposed solution needs to be executable and feasible, and it must be in line with industry trends, instead of directly using knowledge from books. Second, the ability to present the solutions is very important. On the one hand, many international competitions use English as the major language. Although English is not the students’ native language, they have made great progress in their English levels after studying at SME and CCT training. On the other hand, express the analytical solutions confidently. Through CCT training and extensive participation in activities, you can improve the confidence in expression skills. Third, in the Q&A session, sometimes questions from the judges can be very difficult and challenging. Be well prepared for this session.
Proofreading: Ella, Claire