喜讯 | 经管学子荣获阿里巴巴GET全球商业挑战赛韩国赛区第三名
由疫情爆发后口罩等社会物资供应链一度存在的困难，香港中文大学（深圳）经管学院与理工学院学生组成的战队受到启发，利用区块链技术帮助社会解决供应问题。也由此斩获2020年阿里巴巴GET全球商业挑战赛（Alibaba GET Global Challenge）韩国赛区总决赛中第三名。
GET是全球电商人才（“Global E-Commerce Talent”）的简称，本届GET全球商业挑战赛由阿里巴巴商学院发起，并以“疫情下的数字化转型解决方案”为题，让来自全球的新生代创业家与阿里巴巴集团的导师与商业伙伴模拟合作，一同构思数字化解决方案，帮助全球企业及组织在新型冠状病毒疫情后迅速复原。大赛吸引了全球13个不同国家和地区的大学或高等院校学生参赛，包括中国、印尼、泰国、韩国、马来西亚、菲律宾、俄罗斯、塞尔维亚、乌兹别克斯坦、法国、墨西哥、哥伦比亚及部分非洲国家。
此次获奖团队“MediBaro”中Soomin Kim，Aurelia Surja和Jordan Nathaniel三位同学来自经管学院，其中两位同学是Case Competition Team（CCT）成员，Justina Sulystio来自理工学院。韩国赛区比赛竞争激烈，大多数参赛团队都是研究生或在大型IT公司工作，他们来自加州大学伯克利分校、哈佛大学、首尔大学等世界一流名校及谷歌、三星等国际知名企业。代表港中大（深圳）参赛的团队是该赛区唯一的本科生团队，得益于经管学院助理院长苏丽文教授（Prof. Stella So）及其他专业导师平日细致的商赛辅导，同学们在面对已经有一定社会经验的对手时毫不怯场，利用在CCT学习到的技巧和知识，听取指导老师的建议，在比赛中交出一份满意的答卷。
Q: Could you introduce your project?
Soomin Kim: MediBaro is a B2B contract service through Smart Contract. As I am working in a trading company as an intern (a division of export) in South Korea, I participated in exporting personal protective equipment (PPE) to other countries. I realized many countries do not use the current B2B transaction platforms because of two reasons: continuous fraudulent transaction and burdensome process of notarization. My teammates and I figured out that this problem can be solved through utilizing Smart Contract. So we decided to provide a B2B contract service through smart contract technology.
Q:How did SME case competition training help you prepare for the competition?
Aurelia Surja: When working inside a team, it may be tough for team members to notice the weaknesses of the team’s idea. As we are confined by the team members’ perspectives, our thought processes may be very narrow. Thus, listening to different point of view helps our team gain insights. Also it leads us to discover certain aspects of our business plan that can be improved. Suggestions from Prof. Stella helped in this matter. With abundant experience in training students for case competitions, Prof. Stella gave us many inputs on how to improve our idea. The plan we initially thought was perfect, turns out to be far from it. Prof. Stella helped us, especially to view our business from the stakeholders’ perspectives. Without her help, I think our team would not have noticed some details that became crucial to our business plan.
Q: Did you encounter any difficulties or challenges in preparing for the competition? And how did you conquer these challenges?
Justina Sulystio: Participating in a competition remotely during a pandemic comes with a whole new variety of challenges. Team meetings can be tricky, and ideating for the competition is more challenging when you and your team can’t be in one room, scribbling ideas on the whiteboard for everyone to see. Keeping a good communication (of ideas) among the team members is one of the ingredients for competing in competition – with or without a pandemic, through Zoom meetings or in person. It’s crucial to make sure everyone’s on the same page, that our ideas and knowledge are aligned – because the slightest doubt among the members is a seed that will eventually cause the fall of the team’s confidence to succeed.
As a student who has never formally indulged in the business world, you can also imagine how challenging it was – from being so comfortable in the technical side of things to have an influx of information about the workings of the business world shoved at you. I managed to get past all the confusion and naivety by reading case competitions that people have done, conducting market and competitive research, and asking for feedback from those who are more experienced, like what our team has done with Prof. Stella’s help. All in all, these competitions aren’t just about competing and proving whose idea is better, but it is also a process of learning. We have gotten and conquered so many things as a team while taking part in Alibaba GET Challenge. And really, the experience is just a reminder that you can’t and won’t grow unless you are constantly challenged. You can’t grow if you stay confined in the boundaries of your comfort.
Q: What do you gain from participating in this competition?
Jordan Nathaniel: After participating in this competition, I gained three main things. First is a closer bond with my teammates. Working and solving problems together with others reinforces friendship and creates a shared unforgettable experience. As your work together and build upon each other’s strengths, you’ll learn things about them you’ve previously never known! Secondly, it improved my critical thinking skills. Case competitions are about thinking outside the box, delving into tricky problems and creating innovative solutions. Thus, we have to extensively research be creative in information gathering. Lastly, it made me realize my strengths and weaknesses in case analysis, presentations, and teamwork. Identifying my weaknesses has allowed me to work on them and improve them for any future competitions and eventually for my career.
Case competitions are about thinking outside the box, delving into tricky problems and creating innovative solutions. Thus, we have to extensively research be creative in information gathering. Lastly, it made me realize my strengths and weaknesses in case analysis, presentations, and teamwork. Identifying my weaknesses has allowed me to work on them and improve them for any future competitions and eventually for my career.
Q: Any suggestions for other students who are interested in case competitions?
Jordan Nathaniel: My suggestion for other students regarding case competitions is simply - just do it! No one wins at every competition they participate it, but everyone comes out of it more experienced and knowledgeable. Don’t let your doubts stop you from applying. Apply even if you think you are unqualified. The point of learning is to develop your skills and educate yourself with new knowledge. Learn as you go. As you’ll inevitably be forced to do complex analysis like cash flow forecasts, you’ll get the hang out it in no time!