菜单总览
— 优秀师资 —

林小苗

职位:

副教授

教育背景:

德州大学阿灵顿分校市场营销学博士

所授课程
市场管理,市场研究
Email

powpaka@cuhk.edu.cn

个人简介:


林小苗Samart Powpaka教授于德州大学阿灵顿分校工商管理市场营销专业获得博士学位,在此之前,他分别于泰国朱拉隆功大学药剂学专业获得本科学历及泰国国立法政大学市场营销专业获得硕士学位。在他进入学术领域之前,曾多年于药品及医疗行业担任市场营销经理。在加入于2017年9月1日加入香港中文大学(深圳)前,他曾在香港中文大学担任副教授24年。


学术著作:


“Empowering Chinese Service Employees: A Reexamination and Extension,” Journal of Global Marketing, Volume 21, Number 4, 2008, p. 271-291 (Sole author).

“How Market Orientation Affects Female Service Employees in Thailand,” Journal of Business Research, Volume 59, 2006, p. 54-61 (Sole author).

“Factors Affecting Managers’ Decision to Bribe: An Empirical Investigation,” Journal of Business Ethics, Volume 40, Number 3, 2002, p. 227-246 (Sole author).

“Consumers’ Brand Choice of Pharmaceutical Products During Economic Depression: An Empirical Investigation,” Journal of Pharmaceutical Marketing & Management, Volume 14, Number 1, 2001, p. 27-61 (Sole author).

“Factors Affecting the Adoption of Market Orientation by Employees: The Case of Thailand,” Journal of International Marketing, Volume 6, Number 1, 1998, p. 33-55 (Sole author).

 “The Role of Outcome Quality as a Determinant of the Overall Service Quality in Different Categories of Service Industries,” Journal of Services Marketing, Volume 10, Number 2, 1996, p. 5-25 (Sole author).

“Factors Affecting the Doctor's Adoption of a New Pharmaceutical Product: An Empirical Investigation,” Journal of Pharmaceutical Marketing & Management, Volume 11, Number 2, 1996, p. 67-97 (Sole author).

“Modeling Organ Donation Behavior: A Test of the Theory of Planned Behavior Model,”  Journal of Nonprofit & Public Sector Marketing, Volume 4, Number  3, 1996, p. 33-62 (Sole author).