菜单总览
— 优秀师资 —

邹雯莉

职位:

助理教授

教育背景:

博士 市场营销 香港大学

哲学硕士 市场学 香港理工大学

学士 广告学 华南理工大学

研究领域
服务营销,顾客拥挤,顾客喜悦,服务销售双元性
所授课程
服务营销,市场营销导论
Email

lilizou@cuhk.edu.cn

个人简介:


       邹雯莉是香港中文大学(深圳)经济与管理学院市场营销助理教授。 邹教授在香港大学商学院获得市场营销博士学位,她的研究领域包括服务营销,顾客拥挤,顾客喜悦,服务销售双元性等等。


学术著作:


Academic Publications/Presentations:

1. Chi Kin (Bennett) Yim, Lili W. Zou, Echo Wen Wan, ‘Alleviating Customers’ Crowding Perceptions: The Role of Contrived Similarity’, Marketing Science 2016, Shanghai, China

2. Lili. W. Zou, Chi Kin (Bennett) Yim, and Kimmy W. Chan, ‘How to Create Customer Delight and Does It Really Drive Customer Loyalty? An Examination in a B2B Context’, Marketing Science 2015, Baltimore, US.

3. Lili W. Zou, Chi Kin (Bennett) Yim, and Echo Wen Wan, ‘An Empirical Investigation of How Interpersonal Similarity Influences Customers’ Crowding Perceptions in Services Contexts’, EMAC 2015, Leuven, Belgium

4. Lili W. Zou and Ricky Y. K. Chan, ‘Exploring Consumers’ Intentions to Bring Their Own     Shopping Bags: An Integrated Perspective’, LCBR European Marketing Conference 2010, Munich, Germany

 

Work in Progress:

1. Perceived crowding and contrived similarity, with Bennett Yim and Echo Wan

2. Social crowding vs. spatial crowding and anthropomorphism, with Echo Wan and Bennett Yim

3. Customer delight: A social comparison perspective, with Bennett Yim and Kimmy Chan

4. Service-sales ambidexterity: A multi-level analysis, with Bennett Yim and Kimmy Chan