菜单总览
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苏丽文

职位:

助理院长(学生事务),副教授

教育背景:

英国阿斯顿大学市场营销与金融管理工商管理硕士

英国阿斯顿大学行为科学理学学士

研究领域
奢侈品牌消费,传媒研究
Email

stellaso@cuhk.edu.cn

个人简介:


        苏教授目前是香港中文大学(深圳)经管学院副教授及助理院长。在加入香港中文大学(深圳)之前,她是香港中文大学市场营销系副教授,商学院副院长。她在市场管理、战略营销、综合传讯、奢侈品牌管理、商业咨询服务等方面均有丰富的教学经验。

        她曾为许多国际学术杂志提供研究课题,例如奢侈品营销、 传讯与广告、媒体策略等,供稿给《Consumer Marketing》、《Current Issues and Research in Advertising》、《Hospitality Management》、《Promotional Management》等杂志。她曾荣获《Consumer Marketing》杂志年度杰出论文奖。同时,她还出版了关于品牌推广及奢侈品品牌的书籍。

        在香港中文大学工作期间,她在商学院及崇基书院均担任与学生课程相关的行政职务。她曾在商业及非盈利机构举行的多项比赛中担任评委。

        除学术贡献外,她在商业公司及政府机关咨询方面也有非常丰富的经验,例如美国领事馆、美国食品局、香港旅游发展局、壳牌、美国广告代理协会等。她也为一些政府和商业委员会提供服务,例如香港考试及评核局、工业贸易署、特许市场营销协会等。目前,她是香港教育局会计与财务学委员会主席。


学术著作:


1.  Stella L. M. So and Oliver H. M. Yau (2006). Chinese Husbands: A Path Analytic Study of a Model of

Family Buying Decisions. Asia Pacific Management Review. 11(5-Special Issue): 283-294

2.  Stella L.M. So, “What Matters Most in Advertising Agency Performance to Clients: Implications and

Issues on Their Relationship in Hong Kong,” Journal of Current Issues and Research in Advertising, Vol. 27, No.2 (Fall 2005).

3.  Alan C.B. Tse, Stella L.M. So and Leo Sin, “Crisis Management and Recovery: How Restaurants in

Hong Kong Responded to SARS,” accepted and to be published in International Journal of Hospitality Management, Vol. 25, pp. 3-11 (2006) (Refereed)

4.  Stella L.M. So, "A Comparative Content Analysis of Women Magazine Advertisements from Hong Kong

and Australia on Advertising Expressions", Journal of Current Issues and Research in Advertising, Spring issue of 2004, Vol. 26, No.1. (refereed)

5.  Sin, Leo Yat-ming, So, Stella Lai-man, Yau, Oliver H.M. & Kwong, Kenneth, 2001. Chinese Women at a

rossroad: An Empirical Study on Their Role Orientations and Consumption Values in a Chinese Society. The Journal of Consumer Marketing, vol.18 no.4, pp.348-367.

6.  Stella L.M. So, “What Matters Most in Advertising Agency Performance to Clients: Implications and

Issues on Their Relationship in Hong Kong,” Journal of Current Issues and Research in Advertising, Vol. 27, No.2 (Fall 2005).

7.  SIN Y.M. Leo; HO Suk-ching and SO L.M. Stella (2000). "Research on Advertising in Mainland China: A

Review and Assessment". Asia Pacific Journal of Marketing and Logistics, vol.12 no.1, pp. 37-65.

8.  So L.M. Stella and SPEECE Mark (2000). "Perceptions of Relationship Marketing Among Account

Managers in Hong KongCommercial Banking Sector". International Journal of Bank Marketing, vol. 18 no. 7, pp. 315-327.

9.  Sin, Leo Yat-ming, Ho, Suk-ching & So, Stella Lai-man, 2000. An Assessment of Theoretical and

Methodological Development in Advertising Research on Mainland China: A Twenty-Year Review. Journal of Current Issues and Research in Advertising, vol.12 no.2, pp.53-69.

10. So, Stella Lai-man, 1997. Internet a Hong Kong e in Cina. Cuoa Notizie - Internet and Maketing, pp.39-41.