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— Marketing and Communication —
Marketing and Communication

 

The programme in Marketing and Communication is an interdisciplinary programme that equips students with knowledge in marketing, finance and accounting, management, statistics, and information technology. Upon completion of the program, students are expected to be able to communicate verbally and in writing in both Chinese and English at a level of effectiveness appropriate for business purposes and general conversation. They will also be capable of creating and delivering value in products and services to satisfy the needs of and build long-term relationships with target customers.

( Click here to download the Study Scheme for the Program )

 

 

SME study scheme may have slight changes, please refer to the most updated version.